From Humble Beginnings to Global Impact

Discover how six backbenchers turned a peanut butter dream into a global phenomenon.

Every Journey begin with a Spark

2016

Humble Beginnings

Six backbenchers who were always underestimated and told they’d never get a job, decided to prove everyone wrong. One of us, who owned a peanut farm in Junagadh, thought, "Why not start a peanut butter company?" It clicked. "Estrella Overseas" was formed for the export market, serving peanut butter lovers abroad.

2017

A Twist of Fate

India was changing its breakfast game. People were starting to realize they needed more protein, and peanut butter was catching on. One day, a random friend mentioned the name "Alpino" and it stuck. With a fresh mission and new energy, we turned our focus to India.

2018

First Big Order

A small order of Rs 800 ignited our belief in the potential of our venture. We began pitching our peanut butter offline, and our persistence paid off with our first significant order, establishing a foothold in the market.

2019

Building Foundations

2019 was a crucial year. We built our first warehouse to meet the growing demand, symbolling our expanding ambitions. This warehouse represented our dream taking shape.

2019

Topping the E-com Charts

Our products received overwhelming love, becoming bestsellers on various e-commerce platforms, and earning praise in numerous articles.

2020

Digital Expansion

In 2020, the COVID-19 pandemic brought operations to a halt, but we refused to give up. Starting from scratch, we leveraged fitness trends and partnered with celebrities like KL Rahul to boost Alpino's digital presence. Influential figures from the fitness industry, such as Gaurav Taneja and Junaid, recognized and appreciated our mission and the taste of our products. This helped Alpino bounce back.

2022

Breakthrough Year

A pinch-me moment, appearing on Shark Tank India Season 1 at the end of 2021, we captured national attention. The exposure led to skyrocketing sales and established Alpino as a household name among health-conscious consumers

2023

Trials and Triumphs

February 2023 brought a huge setback. A massive fire broke out, destroying our entire warehouse and inventory. It was a tough blow, but we didn't give up. We worked tirelessly to rebuild.

Greatest Thanks! to the team

2023

Launch of Alpino 2.0

Alpino 2.0 emerged from the ashes with a renewed mission: to make India fall in love with peanuts. In just six months, we went from a 90% drop in sales to being fully operational.

2023

The Untold Story

Khali and Our CEO

In a quirky and unforgettable campaign, The Great Khali "kidnapped" our CEO, creating a buzz that captured everyone's attention. This playful stunt turned out to be a massive hit, boosting Alpino's popularity even further.

2023

Recognition from PM Modiji

In 2023, Honourable PM Modiji acknowledged Alpino's mission to make India protein-sufficient with nutritious breakfast and snacking products during his renowned radio show ‘MANN KI BAAT’ session. This recognition still holds as one of the proudest moments for us.

2024

Going Global

Crossing borders & expectations too.. Expanding from India to over 15+ countries, Alpino is now on a mission to make the world fall in love with peanuts.

2024

The Next Chapter

Now, in 2024, we are gearing up to launch our biggest campaign yet. The team of six has grown into a team of 60+, with last year's revenue crossing 25 crores, starting from just 800 rupees. Our journey from backbenchers to industry leaders is just beginning. Stay with us as we continue to break new ground and set new benchmarks.

MVP Corner

JOURNEY FROM SHARK TANK TO SHILPA

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