From Humble Beginnings to Global Impact

Discover how six backbenchers turned a peanut butter dream into a global phenomenon.

Alpino Health Food Products – A Journey Towards Health

Every Journey begin with a Spark

2016

Humble Beginnings

Six backbenchers who were always underestimated and told they’d never get a job, decided to prove everyone wrong. One of us, who owned a peanut farm in Junagadh, thought, "Why not start a peanut butter company?" It clicked. "Estrella Overseas" was formed for the export market, serving peanut butter lovers abroad.

Alpino Workspace – Passion for Nutrition & Quality
Teamwork at Alpino – Passion for Health & Wellness

2017

A Twist of Fate

India was changing its breakfast game. People were starting to realize they needed more protein, and peanut butter was catching on. One day, a random friend mentioned the name "Alpino" and it stuck. With a fresh mission and new energy, we turned our focus to India.

2018

First Big Order

A small order of Rs 800 ignited our belief in the potential of our venture. We began pitching our peanut butter offline, and our persistence paid off with our first significant order, establishing a foothold in the market.

Alpino Team Working Together with Passion
Passionate Team Working Together at Alpino Warehouse

2019

Building Foundations

2019 was a crucial year. We built our first warehouse to meet the growing demand, symbolling our expanding ambitions. This warehouse represented our dream taking shape.

2019

Topping the E-com Charts

Our products received overwhelming love, becoming bestsellers on various e-commerce platforms, and earning praise in numerous articles.

Alpino Team Working on Product Development

2020

Digital Expansion

In 2020, the COVID-19 pandemic brought operations to a halt, but we refused to give up. Starting from scratch, we leveraged fitness trends and partnered with celebrities like KL Rahul to boost Alpino's digital presence. Influential figures from the fitness industry, such as Gaurav Taneja and Junaid, recognized and appreciated our mission and the taste of our products. This helped Alpino bounce back.
K.L Rahul holding Alpino Peanut Butter
Umesh Gajera with Gaurav Taneja at Alpino's product showcase
Alpino Brand Story – Passion for Natural Nutrition with Mukesh Gehlot
Alpino’s Vision for a Healthier Future
The Alpino team is collaborating with Shark Tank

2022

Breakthrough Year

A pinch-me moment, appearing on Shark Tank India Season 1 at the end of 2021, we captured national attention. The exposure led to skyrocketing sales and established Alpino as a household name among health-conscious consumers

2023

Trials and Triumphs

February 2023 brought a huge setback. A massive fire broke out, destroying our entire warehouse and inventory. It was a tough blow, but we didn't give up. We worked tirelessly to rebuild.

Greatest Thanks! to the team

The Alpino's Heartbreak Journey (Warehouse Caught Fire)

2023

Launch of Alpino 2.0

Alpino 2.0 emerged from the ashes with a renewed mission: to make India fall in love with peanuts. In just six months, we went from a 90% drop in sales to being fully operational.

Alpino Launching a New Healthy Peanut Snack Product

2023

The Untold Story

Khali and Our CEO

In a quirky and unforgettable campaign, The Great Khali "kidnapped" our CEO, creating a buzz that captured everyone's attention. This playful stunt turned out to be a massive hit, boosting Alpino's popularity even further.

Khali with Alpino’s CEO – Building a Healthy Brand Together
Alpino CEO Receiving Recognition from PM Modi

2023

Recognition from PM Modiji

In 2023, Honourable PM Modiji acknowledged Alpino's mission to make India protein-sufficient with nutritious breakfast and snacking products during his renowned radio show ‘MANN KI BAAT’ session. This recognition still holds as one of the proudest moments for us.

2024

Going Global

Crossing borders & expectations too.. Expanding from India to over 15+ countries, Alpino is now on a mission to make the world fall in love with peanuts.

Alpino Going Global – Expanding Our Reach Worldwide

2024

Bigger Team, Bigger Numbers


By 2024, we had geared up to launch our biggest campaign yet. Our team of six had grown into a strong team of 60+, and our annual revenue had crossed 25 crores a journey that started with just 800 rupees. What began as a backbenchers’ dream was now becoming an industry-leading movement.

Alpino Moving to the Next Chapter Expanding Our Healthy Products

2024

OnBoarding Shilpa Shetty

In 2024, we proudly welcomed Shilpa Shetty to the Alpino family. This milestone amplified our voice and strengthened our mission to make India protein-sufficient.

2025

The 100 CR Mission

Turning Alpino into a 100 CR company. From expanding our product lineup to strengthening our community and brand presence, every step brought us closer to our mission.

Stay tuned, the next chapter of the Alpino story is unfolding soon. And it’s bigger than anything we’ve ever done before.

MVP Corner

JOURNEY FROM SHARK TANK TO SHILPA

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