The nutritional status of India is unfortunate and a large chunk of the population lacks proper nutrition in their diet, resulting in malnutrition. Alpino believes that the food choices we make today take control of your future health, and a sound mind lives only in a sound body. With this thought, we worked towards a vision to improve India’s nutrition by giving people something pure, with no added sugar or empty calories. We entered the health food business when the market was booming with Peanut-Butter brands, but “Pure Peanut Butter” was a niche that was yet to be discovered. To have a product with absolutely no stabilizers, and which literally tasted like a jar of roasted peanuts was the ultimate goal.
Staying 100% true to our ingredients was the only way to give our customers what they really needed. We know what people really crave, it’s the impeccable taste of any product. Sticking to the food safety in terms of quality with our finest raw materials but exemplary flavours, was the motto we thrived for! With Alpino, we were determined to settle for nothing less than a jar, a jar which literally tasted like fresh roasted peanuts. What we achieved finally, was a spread which was not biased to any particular age group, and an essential ingredient in mid-day snacks. Alpino offers different variants and flavours, so that everyone has a choice according to their convenience and guilty pleasures.
Like most start-ups, Alpino was full of challenges too. While building everything from scratch, we never took the mission of improving the health habits of India, lightly. The journey has been a roller coaster ride all because of our customers. When we got reviews from different age brackets about the common love for Alpino Peanut Butter, our journey finally proved to be productive. Achieving a common ground with our customers which is the love for peanuts, made the experience an iconic one. The secret to understanding the demands of our patrons is putting ourselves in their shoes. People deserve meals that are delicious but not at the cost of their health. Keeping this in mind, we found the middle ground between health and desserts, Alpino Peanut Butter.